Product Features
- Multi-Functional Formula: Delivers volume, length, and definition without clumping or flaking. The lightweight texture builds easily for a customizable look, from natural enhancement to dramatic falsie-effect lashes.
- 6 Versatile Shades:
- M01 Jet Black: Intense, classic black for maximum contrast and drama.
- M02 Deep Brown: Softer alternative for a natural, everyday look.
- M03 Warm Brown: Adds warmth and dimension to lighter eye colors.
- M04 Clear/White: Perfect for brow setting, lash priming, or a subtle “no-makeup” look.
- M05 Navy Blue: A pop of color that enhances brown eyes and adds a modern twist.
- M06 Burgundy: A rich, vampy shade for bold, editorial styles.
- Precision Brush: The densely packed bristles grab even the shortest lashes, ensuring full coverage and separation for a fluttery, fan-like effect.
- Long-Wearing & Smudge-Proof: Resists humidity, tears, and oils, maintaining a flawless look throughout the day without raccoon eyes.
Application Tips (For User Guides)
- Prep: Start with clean, dry lashes. For extra volume, apply a thin layer of M04 Clear Mascara as a primer before your colored shade.
- Root-to-Tip Technique: Place the wand at the base of your upper lashes and wiggle it gently side-to-side as you pull upward. This deposits maximum pigment at the roots for a lifted effect.
- Lower Lashes: Use the tip of the wand to lightly coat lower lashes for a wide-eyed, awake look. Avoid overloading to prevent smudging.
- Buildable Layers: Allow the first coat to dry for 10-15 seconds before applying a second coat for added drama. The formula is designed to layer without clumping.
- Brow Bonus: Use M04 Clear or M02 Deep Brown to groom and set eyebrows in place for a polished, feathered brow look.
Component Aesthetics & Finish
The packaging is designed to stand out on any vanity or retail shelf. The cylindrical tube features a smooth, weighty feel with a choice of six premium finishes:
- Matte Black & White: Minimalist, modern, and versatile for clean-beauty or edgy brands.
- Metallic Silver, Gold & Rose Gold: Luxurious, high-shine finishes that evoke elegance and sophistication.
- Soft Pink Matte: A feminine, trendy option perfect for youth-focused or pastel-themed collections.
The cap fits securely with a satisfying click, and the “CUSTOM LOGO” placement on the tube body offers a clean, unobstructed canvas for branding. The overall silhouette is slim and ergonomic, fitting comfortably in small makeup bags while feeling substantial in hand.
Comprehensive OEM/ODM Customization Solution
We offer end-to-end customization to bring your brand vision to life:
Formula Customization
- Effect Tailoring: Choose between volumizing, lengthening, curling, or tubing formulas based on your target market’s preferences.
- Ingredient Focus: Opt for vegan, cruelty-free, organic, or lash-serum-infused variants (e.g., with biotin or peptides) to meet clean-beauty demands.
- Performance Tuning: Adjust drying time, water-resistance levels, and removability (e.g., warm-water removable vs. oil-based remover required).

Shade Development
- Beyond the standard 6 shades, we can custom-match Pantone colors or develop exclusive hues (e.g., emerald green, charcoal grey) to align with seasonal collections or brand identity.
Packaging Personalization
- Color Matching: Match tube and cap colors to your brand’s Pantone palette.
- Logo Application: Choose between silk-screen printing, hot stamping (for metallic logos), or laser engraving for a textured, premium feel.
- Box Design: Customize outer cartons with foil accents, embossing, or unique die-cuts to enhance unboxing experience.

Advanced Formula & Shade Tailoring
Our R&D team leverages cutting-edge polymer technology to ensure the mascara glides on smoothly and sets quickly without stiffness. The pigment dispersion is optimized for true-to-pan color payoff, whether it’s the deep saturation of M01 or the subtle tint of M03. For brands targeting sensitive eyes, we offer ophthalmologist-tested, fragrance-free formulations. The shade range is designed to be inclusive: M01-M03 cater to traditional needs, while M04-M06 tap into the growing trend of colorful, expressive eye makeup popular in Western markets.
Structural & Layout Design
The tube’s structural integrity ensures leak-proof performance during travel. The wand stem is reinforced to prevent bending, and the wiper mechanism is calibrated to remove excess product, preventing globs and ensuring a clean application every time. The layout of the “CUSTOM LOGO” area is strategically placed to remain visible whether the product is stored upright or lying flat in a makeup bag. The cap’s internal threading is designed for durability, maintaining its seal even after months of daily use.
FAQ
Q: Is this mascara waterproof?
A: We offer both waterproof and water-resistant versions. The standard formula is sweat and humidity-resistant but can be removed with a gentle oil-based makeup remover. For a fully waterproof option, specify this during customization.
Q: Can I customize the brush shape?
A: Yes! We offer various brush types including classic bristle, silicone comb, hourglass, and curved wands. Each brush type delivers a different effect (e.g., silicone for separation, hourglass for volume).
Q: What is the MOQ for custom logo printing?
A: Our standard MOQ for custom logo printing is 3,000 pieces per color. For smaller quantities, we offer digital printing options with a slightly higher unit cost.
Q: Is the packaging recyclable?
A: The tube and cap are made from recyclable materials (PP/ABS). We also offer eco-friendly options using PCR (Post-Consumer Recycled) plastic or bamboo components upon request.
Q: How long does the sample lead time take?
A: Standard samples with existing molds take 5-7 business days. Custom mold development may take 15-20 days depending on complexity.